Leon County Sustainable Communities Summit: Hospitality Industry Workshop
Wednesday, February 8 • 7 AM – 12 PM
Location: Goodwood Museum & Gardens
The Hospitality Industry Workshop on Sustainable Tourism will feature expert keynote speakers, including Florida-based team Destination Better, who will engage attendees about how to attract the Sustainable Traveler to drive incremental revenue, increase profitability and create a better future for our community.

WHAT TO EXPECT

The Hospitality Industry Workshop on Sustainable Tourism will feature expert keynote speakers, including Florida-based team Destination Better, who will engage attendees on how to attract the Sustainable Traveler to drive incremental revenue, increase profitability and create a better future for our community.

  • Learn about the Sustainable Traveler and how to attract them
  • How to increase profitability and drive incremental revenue through sustainable operations
  • 2016 data on how sustainability positively impacts travel and tourism
  • Examples and discussion of the benefits of collaboration and cross-promotion in the community

The Sustainable Traveler

 

Spends 51% more per trip

 

 

 

Stays twice as long

 

 

 

Brings more traveling companions

 

 

AGENDA

Wednesday, February 8, 2017

Click here to download the full agenda

Registration and Breakfast

Opening Remarks

Keynote Speaker
Destination Better: “The Sustainable Traveler”

Networking Break

Session I
What Sustainability Means for Hotels, Restaurants, and Tour Operators

Networking Break

Session II
Panel Discussion: Community Collaboration, Partnerships, and Inspiring Your Team

Next Steps: Creating an Action Plan
Facilitated by Destination Better

Closing Remarks
Refreshments provided

Speakers


DestinationBetter

Based in St. Petersburg, Florida, Destination Better works with local and global companies and destination organizations to enhance their profitability and brand by identifying social, environmental and innovation risks and opportunities. A co-sponsor of the 2016 Mandala Research study, “Sustainability in Travel and Tourism,” Destination Better will be interpreting the findings for Leon County businesses to advance their sustainability initiatives to attract the Sustainable Traveler market. Through interactive sessions, attendees will understand the business case, organization-specific insight and guidance, to drive the Sustainable Traveler (who travels more frequently, spends more, stays longer and brings more guests) to Leon County and to regional businesses. Attendees will leave with an inventory checklist and real actions to start taking that day, which will aid in prioritization and communications to attract the Sustainable Traveler.

Barbra Anderson

A former Leon County resident, Barbra Anderson has 30 years of corporate operations and marketing experience with American Airlines, Hertz and Budget Rent a Car, most recently as Director of Global Corporate Responsibility for Sabre. She led the development of programs such as Travelocity’s Travel for Good, and Sabre’s Passport to Freedom travel industry initiative to end human trafficking. These programs were noted by the U.S. Department of State, U.S. Department of Transportation, and White House as brave and innovative. She partnered with the UN World Tourism Organization and Marriott to roll out the “Responsible Traveler” campaign to raise awareness to fight several forms of trafficking. She holds a Bachelor’s in Marketing from Florida State University, and a Master of Arts in Global Sustainability: Sustainable Tourism, from the University of South Florida, Patel College of Global Sustainability.

barbara

Janet Hall

Janet Hall is a fourth-generation Tampa native and graduate of the University of South Florida College of Business (Finance). Her experience with public sector organizations, medium and global corporations provided the insight foundational to Destination Better. As a self-described “input” geek and system re-thinker, she guides public and private sector organizations to see their futures differently: to leverage change, mitigate risk and define opportunities to balance the social, environmental and economic impacts of their operations for better brand and increased profitability. She is a Sustany Foundation board member and Co-Chair of the St Petersburg Area Chamber of Commerce Sustainability Task Force working group for Chamber Sustainability, assisting local businesses in applying the principles of Sustainability in Travel and Tourism to attract visitors and increase revenue and profitability.

janet

More information about Destination Better, Barbra and Janet can be found at DestinationBetter.com

Resources


Destination Better: “The Sustainable Traveler” PowerPoint
To download the presentation go to: http://www.destinationbetter.com/resources/ and complete the form.

What Sustainability Means for Hotels, Restaurants, and Tour Operators PowerPoint
Click here to download the presentation

Click here to download the Green Resources Guide

Thanks to our Roundtable Members

Amanda Heidecker, Visit Tallahassee: A Division of Leon County

Bob Ballard, TCC Wakulla Environmental Institute

Bo Schmitz, Four Points Sheraton Downtown

Brian Hickey, Visit Tallahassee: A Division of Leon County

Brian Wiebler, Tall Timbers

Elizabeth Swiman, FSU Sustainable Campus

Gary Stogner, Visit Tallahassee: A Division of Leon County

Natasha Hartsfield, Tallahassee Museum

Jim Davis, Sustainable Tallahassee

Janet Roach, Visit Tallahassee: A Division of Leon County

Leigh Davis, Leon County Parks & Recreation

Meghan Mick, Red Dirt Discoveries

Copyright 2017 by LEON COUNTY